Podcast questions for REALTORS® should help guests share useful information that buyers, sellers, and homeowners actually want to know. If you’re hosting a real estate podcast, you may already have potential guests in mind: mortgage professionals, home inspectors, title agents, insurance specialists, or other industry professionals. The challenge is knowing what to ask once the… Read More 10 Podcast Questions for REALTORS® and Their Guests
Professional business video equipment can make a noticeable difference in how your company looks and sounds on camera. But if you’re planning your first commercial, interview, or promotional video, you might wonder what equipment is actually necessary. Do you need an expensive camera? Special lighting? A professional microphone? The answer depends on what you’re recording,… Read More Professional Business Video Equipment: What Do You Really Need?
Teleprompter vs. memorizing a script is a common decision when preparing to record a business video. Both approaches can work, but the better choice depends on what you’re recording and how comfortable you feel speaking on camera. Some people prefer knowing every word before recording. Others find it easier to speak naturally from a few… Read More Teleprompter vs. Memorizing: Which Is Better for Video?
Using video to explain services can be helpful when your business offers something that takes more than a few sentences to describe. Maybe customers have trouble understanding your pricing. Perhaps your service involves several steps, or people regularly confuse what you offer with something another company provides. A video gives you an opportunity to walk… Read More How to Use Video to Explain Complicated Services
Customer testimonial videos give potential customers a chance to hear directly from someone who has already worked with your business. But getting a useful testimonial involves more than sitting someone in front of a camera and asking them to say something nice about your company. The questions you ask, the environment you create, and how… Read More How to Record Better Customer Testimonial Videos
A business video series can start with one subject you already know well. You don’t need ten unrelated ideas or a complicated production schedule. Sometimes a single customer question can lead to several useful videos. The trick is knowing how to separate a broad topic into smaller subjects that people can understand without watching everything… Read More How to Turn One Business Topic Into Several Videos
The background for a business video may not be the first thing you think about when planning a recording, but it has a noticeable effect on how the finished video looks. Sometimes the right choice is your actual workplace. Other times, a clean studio background makes more sense. And for videos that need graphics, different… Read More How to Choose a Background for a Business Video
A professional video shoot can feel a little intimidating if you’ve never been in front of a camera before, especially when you don’t know what will happen once you arrive at the studio. Do you immediately start recording? Do you need to know exactly where to stand? What happens if you mess up a line?… Read More Professional Video Shoot: What Happens During Your Session?
A video content day gives you dedicated time to record several pieces of content during one studio session instead of coming back every time you need a new video. That doesn’t mean showing up with a list of 20 ideas and trying to race through all of them. A good recording day takes a little… Read More Video Content Day: How to Plan Your Recording Session
B-roll for business videos is the extra footage you see while someone is speaking or while a story is being told. You’ve probably seen it hundreds of times without thinking about it. Someone is being interviewed about their company, and while you can still hear them talking, the video cuts to employees working, customers walking… Read More What Is B-Roll and Why Would You Need It?
If you’re thinking about having a professional video made for your business, there’s a good chance you’ve wondered what it’s going to cost. The problem is that asking about professional video production cost is a little like asking how much it costs to build a website. Before anyone can give you a useful answer, they… Read More How Much Does Professional Video Production Cost?
If you feel a little strange the moment a camera points at you, you’re in good company. You can talk about your business all day with customers, employees, or coworkers, but put a camera in front of you and suddenly you’re thinking about your hands, your voice, where to look, and whether you’re sitting correctly…. Read More How to Feel More Comfortable on Camera
