A video content day gives you dedicated time to record several pieces of content during one studio session instead of coming back every time you need a new video.
That doesn’t mean showing up with a list of 20 ideas and trying to race through all of them. A good recording day takes a little planning. You want enough material to make the session worthwhile without reaching the point where you’re tired, rushing through answers, or simply trying to finish.
Here’s how we recommend preparing.
Start With What You Actually Need
Before making a list of topics, look at where you’re currently using video.
Maybe your website needs a better introduction to your company. Your social media accounts might need short videos. Perhaps there’s a service customers don’t fully understand, or your staff keeps answering the same three questions every week.
Start there.
For example, a REALTOR® might want a short introduction video for their website, three answers to common buyer questions, and a couple of quick videos for social media.
A contractor might record an explanation of the company’s services, a video about what customers should expect during a project, and several answers to common questions about materials or timelines.
Those topics already have a purpose. You’re not recording simply because someone told you that you need more content.
Don’t Try to Record Everything in One Day
It’s tempting to make a huge list once you’ve reserved studio time, being realistic about what you can comfortably record.
Some people can get through several short videos quickly. Others need a few takes before they feel comfortable. Interviews and podcasts naturally take longer than a 30-second Reel.
You’ll also need time between recordings. We may need to adjust the camera, change something in the setup, review a take, switch the teleprompter copy, or simply give you a few minutes before starting again.
A shorter list of well-prepared topics is usually more useful than a long list you have to rush through.
Group Similar Videos Together
If you’re planning several videos, look for ones that can use the same setup.
Suppose you’re recording four customer FAQ videos. Those can probably be filmed one after another without changing much.
Then perhaps you want to record a company introduction that needs a different background or camera framing. That can be treated as another part of the session.
Planning this beforehand keeps you from constantly changing the setup.
It can also help you get into a rhythm. Once you’re comfortable answering one customer question, moving into the next one usually feels much easier.
Prepare Talking Points, Not Just Topics
“Talk about our company” isn’t much of a plan.
Before your video content day, write down what you actually want to cover in each video.
You don’t necessarily need a full script. Three or four talking points may be enough.
For a video about your company, those notes might include how long you’ve been in business, who you serve, what services you provide, and what someone should do if they want more information.
If you prefer working from a complete script, a teleprompter can help. If you’re more comfortable speaking naturally, an outline may work better.
The important part is knowing what you want to say before the camera starts recording.
Think About Your Clothing
If you’re recording multiple videos that will be published over several weeks, you may not want every video to look like it came from the same afternoon.
An easy solution is to bring another shirt, jacket, or accessory.
You don’t necessarily need a complete wardrobe change. A small change can give the next group of videos a different look.
Just remember that clothing also needs to work with the recording setup. If you’re using a green screen, for example, wearing green isn’t going to be a particularly good idea.
Tell Us Where the Videos Are Going
This matters before we record, because a video intended for your website or YouTube may be filmed differently from a vertical Reel for Instagram.
If you want both horizontal and vertical content, mention that while we’re planning the session. Camera framing, positioning, graphics, and editing can all be affected by where the finished video will appear.
It’s much easier to prepare for multiple formats during production than to find out afterward that an important part of the shot doesn’t fit a vertical frame.
Leave Room for Something Unplanned
Not every useful video needs to be on your original list. You may answer a question during the session and realize it would make a good standalone clip.
Someone may mention a topic you hadn’t considered. Or after recording the first few videos, you might think of a better way to explain something.
That’s fine.
A plan should keep the session organized, not prevent you from recording a good idea when one comes up.
Planning a Video Content Day at OASIS Studios
At OASIS Studios in Orlando, we can help you plan your video content day around what your business actually needs to record.
That could include social media Reels, business introductions, interviews, educational videos, customer FAQs, green screen videos, podcasts, or other professional content. We can also help with cameras, lighting, audio, teleprompters, editing, graphics, and branding depending on the project.
Before your session, send us the topics you’re considering and tell us where you plan to use the finished videos.
We’ll help you figure out what makes sense to record together so that when you arrive at the studio, you can spend less time figuring out what to say and more time actually recording it.
