A business video series can start with one subject you already know well. You don’t need ten unrelated ideas or a complicated production schedule. Sometimes a single customer question can lead to several useful videos.
The trick is knowing how to separate a broad topic into smaller subjects that people can understand without watching everything else you’ve recorded.
Here’s how to approach it.
Start With a Subject You Know Well
Suppose you’re a REALTOR® who wants to create videos about buying a home.
That’s a big subject. Trying to explain the entire process in one video could leave you talking for 20 minutes without covering everything.
Instead, think about the individual questions buyers ask, like:
- How much money should someone save before buying?
- What happens after an offer is accepted?
- What does an inspection cover?
- What happens if the appraisal comes in low?
Each question could become its own video. You’re still covering the same general subject, but viewers can choose the information they need.
Break the Subject Into Smaller Questions
A useful way to plan a series is to write down the main topic and then list the questions someone unfamiliar with it might ask.
If you own a landscaping company, for example, your main topic might be lawn maintenance.
You could record separate videos about watering schedules, seasonal fertilization, common lawn problems, and when professional maintenance makes sense.
Don’t worry about coming up with a clever title for every recording right away.
Start with the questions. The titles can come later.
Make Each Video Work on Its Own
Someone may see the third video in your series without watching the first two, so that is why each recording should make sense independently.
Avoid opening with something like, “As we discussed in our previous video…” Instead, introduce the specific question you’re answering.
You can still organize the finished videos into a playlist or publish them in a particular order, but viewers shouldn’t need to watch everything to understand one answer.
This is especially helpful when sharing individual clips on LinkedIn, Instagram, Facebook, or YouTube.
Don’t Repeat the Same Introduction Every Time
If you’re recording six videos in one session, it’s tempting to begin each one with the same company introduction. After a while, that becomes repetitive.
You don’t need to spend 15 seconds explaining who you are before every answer.
Get into the subject. Your company name and logo can appear on screen, and your contact information can be included in the description or at the end when appropriate.
This leaves more time for the information people actually came to watch.
Think About How You’ll Publish the Series
Before recording, decide where the videos will appear.
A series of short answers might work well as vertical Reels or YouTube Shorts. Longer educational explanations could be recorded horizontally for your website or YouTube channel.
You might also use the videos on individual service pages or in follow-up emails to customers.
Knowing this ahead of time helps determine the framing, length, graphics, and editing needed for each recording.
Record Related Topics Together
Once you have your questions organized, consider recording several during the same studio session.
You can use the same camera setup, lighting, and background while moving from one question to the next.
Bring your notes and allow enough time for additional takes or explanations that run longer than expected.
You don’t have to record the entire series in one day. Choose a manageable number of topics and leave the rest for another session.
Plan Your Business Video Series at OASIS Studios
At OASIS Studios in Orlando, we help businesses plan and record educational videos, customer FAQs, service explanations, interviews, and social media content.
If you have a general subject in mind but aren’t sure how to turn it into individual videos, start by telling us what your customers regularly ask.
We can help you organize those ideas into a recording session and prepare the finished videos for the platforms where you plan to publish them.
You may already have enough knowledge for an entire video series. The first step is simply breaking it into questions worth answering.
