A business video series can start with one subject you already know well. You don’t need ten unrelated ideas or a complicated production schedule. Sometimes a single customer question can lead to several useful videos. The trick is knowing how to separate a broad topic into smaller subjects that people can understand without watching everything… Read More How to Turn One Business Topic Into Several Videos
Natural business videos don’t require you to act like a professional television presenter. In fact, if you’re recording a video about your company, trying to sound like someone else can make the recording more difficult than it needs to be. You probably spend plenty of time explaining your services to customers, answering questions, and talking… Read More How to Make Your Business Videos Look More Natural
A green screen for business videos gives you the option to record in a studio and place almost any background behind you during editing. That could be your company’s branding, a photograph, a video, a presentation, or a setting that would otherwise be difficult to record in. But having all those options doesn’t mean every… Read More How to Use a Green Screen for Business Videos
The background for a business video may not be the first thing you think about when planning a recording, but it has a noticeable effect on how the finished video looks. Sometimes the right choice is your actual workplace. Other times, a clean studio background makes more sense. And for videos that need graphics, different… Read More How to Choose a Background for a Business Video
Audio for professional video deserves just as much attention as the cameras, lighting, and background you use during a recording. Think about the last time you watched a video where you could barely understand the person speaking. Maybe their voice sounded distant, the room echoed, or background noise kept getting in the way. Even if… Read More Why Audio for Professional Video Matters
A professional video shoot can feel a little intimidating if you’ve never been in front of a camera before, especially when you don’t know what will happen once you arrive at the studio. Do you immediately start recording? Do you need to know exactly where to stand? What happens if you mess up a line?… Read More Professional Video Shoot: What Happens During Your Session?
A video content day gives you dedicated time to record several pieces of content during one studio session instead of coming back every time you need a new video. That doesn’t mean showing up with a list of 20 ideas and trying to race through all of them. A good recording day takes a little… Read More Video Content Day: How to Plan Your Recording Session
B-roll for business videos is the extra footage you see while someone is speaking or while a story is being told. You’ve probably seen it hundreds of times without thinking about it. Someone is being interviewed about their company, and while you can still hear them talking, the video cuts to employees working, customers walking… Read More What Is B-Roll and Why Would You Need It?
If you’re thinking about having a professional video made for your business, there’s a good chance you’ve wondered what it’s going to cost. The problem is that asking about professional video production cost is a little like asking how much it costs to build a website. Before anyone can give you a useful answer, they… Read More How Much Does Professional Video Production Cost?
If you feel a little strange the moment a camera points at you, you’re in good company. You can talk about your business all day with customers, employees, or coworkers, but put a camera in front of you and suddenly you’re thinking about your hands, your voice, where to look, and whether you’re sitting correctly…. Read More How to Feel More Comfortable on Camera
You recorded the video, made it through the editing process, and now the finished file is sitting on your computer. So, where should you put it? Posting it once on social media is a start, but there are usually several other places where that same video can be useful. It really depends on what you… Read More Your Video Is Finished. Now What?
Before recording a business video, there’s a simple question worth answering: where are you going to use it? That answer can help you decide whether to record vertically, horizontally, or plan for both. We see videos all day in both formats, but they aren’t interchangeable. A horizontal interview may look great on a website and… Read More Vertical or Horizontal: Which Should You Record?
