Using video to explain services can be helpful when your business offers something that takes more than a few sentences to describe.
Maybe customers have trouble understanding your pricing. Perhaps your service involves several steps, or people regularly confuse what you offer with something another company provides.
A video gives you an opportunity to walk through that information the way you would during a conversation.
Start With What Customers Don’t Understand
Before planning the recording, think about the questions people ask when they contact your business.
- Where do they get confused?
- What do you find yourself explaining repeatedly?
A title company might regularly explain the difference between title insurance and homeowners insurance. A mortgage professional may need to clarify the difference between prequalification and preapproval.
Those are useful subjects because they address questions customers already have.
You don’t need to explain everything about your industry. Choose one subject and make sure viewers understand it before moving on to another.
Explain the Process in the Right Order
If you’re describing a service that involves several steps, walk through them in the order customers will experience them.
Suppose you operate a home inspection company. You could explain what happens after someone schedules an inspection, how long the appointment may take, what areas are generally examined, and when the customer can expect the report.
That’s easier to follow than jumping between pricing, equipment, scheduling, and technical information.
You can also divide a longer explanation into separate videos if the subject becomes too complicated.
Use Examples People Recognize
Industry terminology may be familiar to you, but your customers might be hearing it for the first time.
Instead of relying on technical definitions, explain what something means in a real situation.
For example, a video production company could explain video editing by showing a few seconds of raw footage followed by the edited version.
Viewers can immediately see the difference. Whenever possible, choose examples related to the questions your customers actually ask.
Show Something When It Helps
Not every explanation needs to be delivered entirely by someone speaking to the camera. You can include photographs, demonstrations, diagrams, screen recordings, or supporting video footage.
At OASIS Studios, green screen production is another option when you want information or graphics to appear behind or beside the presenter.
But don’t add visuals simply to fill the screen. If a graphic doesn’t make the explanation clearer, you probably don’t need it.
Avoid Turning the Explanation Into a Commercial
When someone watches a video because they want to understand a service, give them the information they came for.
You can explain how your company handles the process, but avoid interrupting the explanation every few sentences with reasons to hire you.
There will be time to mention your contact information or explain the next step at the end.
A useful educational video should leave viewers with a better understanding of the subject, whether they contact your company immediately or not.
Use the Video Where Customers Need It
Once the recording is finished, think about where it can answer questions. A video explaining one of your services could go directly on that service page on your website.
You could also send it to someone who requests information, include it in an email, or share shorter sections on social media.
Make sure your staff knows the video exists so they can use it when answering customer questions.
Record Educational Videos at OASIS Studios
At OASIS Studios in Orlando, we help businesses produce service explanations, tutorials, educational videos, and other professional content.
We can assist with recording, lighting, audio, green screen production, editing, and graphics.
Before your session, identify the question you want to answer and the information viewers need to understand.
If you can explain the service clearly to someone sitting across from you, you already have a good starting point for your video.
