You recorded the video, made it through the editing process, and now the finished file is sitting on your computer.
So, where should you put it?
Posting it once on social media is a start, but there are usually several other places where that same video can be useful. It really depends on what you recorded and who needs to see it.
Here are a few places to consider.
Start With Your Website
If the video explains something that’s already on your website, put the two together.
For example, a video explaining one of your services can go directly on that service page. A company introduction could work on your homepage or About page. Customer interviews and testimonials can be placed near the services they’re talking about.
FAQ videos are another good example. If you have a written answer to a common question, adding a video gives visitors the choice to read the answer or hear someone from your company explain it.
Don’t add a video to a page simply because you have one. Put it where it helps explain what’s already on the page.
Give YouTube a Copy
Even if you’re not trying to become a YouTuber, YouTube can be a useful place to keep business videos.
Upload company introductions, interviews, educational videos, podcasts, demonstrations, and answers to customer questions.
Take a few minutes to give each video a clear title and description too.
Instead of:
“Company Video #3”
use a title that tells someone what they’ll actually learn.
If you’re a home inspector discussing what buyers should expect during an inspection, say that in the title.
Use Shorter Clips on Social Media
A longer recording doesn’t always have to be posted in full.
Let’s say you recorded a 20-minute interview. There may be several moments in that conversation that work perfectly well on their own.
One answer could become an Instagram Reel. Another could go on LinkedIn. A quick tip might work as a YouTube Short.
This is something worth thinking about during the editing process. Rather than waiting until three months later and trying to remember where the good parts were, identify a few clips while the recording is still fresh.
Put Videos in Your Emails
Video can also support the emails you’re already sending.
If someone contacts your company asking how a service works, you can send them the page where you’ve already explained it on video.
Your newsletter could include a recent interview or educational video. A follow-up email after an appointment could point customers to a video explaining what happens next.
You don’t necessarily need to attach a large video file to the email. A thumbnail or link can take the reader to the video on your website or another platform.
Give Your Sales Team Access
If your company has a sales team, make sure they know which videos are available.
Imagine a prospect asks a question during a conversation and you’ve already recorded a two-minute video explaining the answer.
Your salesperson can send it after the call.
This is especially useful for services that take a little time to explain. The customer gets something they can watch later or share with someone else involved in the decision.
Keep the videos somewhere your team can easily find them. A video nobody remembers exists isn’t going to get much use.
Bring Videos Into Presentations
Business videos don’t have to live online.
If you’re speaking at an event, conducting training, attending a trade show, or giving a sales presentation, look at the videos you already have.
A short customer testimonial could fit into a presentation. A product demonstration could save you from explaining the same process live. A company introduction could run at your booth during an event.
The same recording can serve a very different purpose depending on where you show it.
Think About This Before You Record
Knowing how to use business videos after they’re finished can also help you plan better videos in the first place.
Before your next recording, make a quick list of where you’d like the finished content to go.
- Your website?
- Instagram?
- YouTube?
- A sales email?
- A presentation?
- …maybe all of them.
At OASIS Studios in Orlando, knowing this before we start recording helps us think about the format, length, framing, graphics, and editing you’ll need.
Once your video is finished, don’t let it disappear into a folder on your computer.
Put it somewhere your customers can actually see it.
